Boo Retail速溶咖啡包裝設(shè)計_水果冰茶包裝設(shè)計

作者：皇家亞美尼亞咖啡    時間：2024年01月31日   分類：速溶咖啡包裝設(shè)計_水果冰茶包裝設(shè)計

本篇文章主要是對Boo Retail速溶咖啡包裝設(shè)計_水果冰茶包裝設(shè)計的分享，是由皇家亞美尼亞咖啡創(chuàng)作設(shè)計的速溶咖啡包裝設(shè)計_水果冰茶包裝設(shè)計方案，希望可以給您帶來設(shè)計靈感和參考價值。

Boo Retail速溶咖啡包裝設(shè)計_水果冰茶包裝設(shè)計

多年來，皇家亞美尼亞咖啡包裝設(shè)計盒上一直點(diǎn)綴著一只優(yōu)雅的貓頭鷹插圖，它已經(jīng)成為產(chǎn)品的標(biāo)志性象征，讓人們親切地稱之為“boo”（在亞美尼亞語中意為“貓頭鷹”）。

面對時光變遷，皇家亞美尼亞迎來了一個具有挑戰(zhàn)性的任務(wù)：重新進(jìn)行Boo Retail速溶咖啡和水果冰茶系列的包裝設(shè)計，因為現(xiàn)有產(chǎn)品包裝設(shè)計已顯過時。然而，他們又希望在此過程中保持品牌的身份，將深受喜愛的貓頭鷹作為零售產(chǎn)品包裝設(shè)計的核心。

我們做出了一項策略性的決定，創(chuàng)造了一個名為“Boo”（貓頭鷹）的子品牌，以延續(xù)多年來人們對產(chǎn)品的獨(dú)特稱呼。同時，我們將“Boo”演變成了一個獨(dú)特的字母標(biāo)志。

在全新的零售包裝設(shè)計中，我們徹底改造了貓頭鷹形象，將它打造成包裝概念的焦點(diǎn)。新的貓頭鷹更富有活力，更為宏偉，煥發(fā)著勃勃生機(jī)。除此之外，我們?yōu)槠渌a(chǎn)品線創(chuàng)造了兩個全新的貓頭鷹角色。我們巧妙地采用了舊包裝設(shè)計的顏色邏輯，用以區(qū)分咖啡的不同種類，并將這種邏輯巧妙地應(yīng)用于貓頭鷹角色的眼睛上。此外，代表冰茶系列包裝設(shè)計的貓頭鷹角色戴著不同顏色和框架的眼鏡，象征著茶中對應(yīng)的水果和口味。
通過這次精心的速溶咖啡包裝設(shè)計和水果冰茶包裝設(shè)計，我們不僅成功保留了皇家亞美尼亞的品牌特色，還為其注入了全新的活力與生機(jī)，使消費(fèi)者在每一次的選擇中都能與這只可愛的“Boo”貓頭鷹建立更加親切的情感聯(lián)系。

For numerous years, the enchanting visage of an owl has graced the packaging of Royal Armenia coffees, imprinting a lasting impression on consumers. This distinctive symbol has become so ingrained in the product's identity that it is affectionately referred to as "boo" in Armenian, signifying the revered owl.

Faced with the intricate challenge of revitalizing the packaging for their coffee and iced tea line, Royal Armenia entrusted us with this crucial task. The existing design, having weathered the passage of time, felt antiquated and no longer resonated with contemporary sensibilities. Our mandate was clear: undertake a transformation that breathes new life into the brand while preserving the cherished owl emblem.

In a strategic move, we conceived a subbrand christened "Boo," aligning seamlessly with the endearing moniker the product had acquired organically over the years. This metamorphosis extended to the creation of a distinctive typographic logo, further solidifying the identity of "Boo" as the central element.

Our redesign positioned the owl as the unequivocal hero of the packaging concept. This updated iteration exudes playfulness, boasts increased proportions, and radiates freshness. Expanding beyond the primary owl, we introduced two new owl characters to complement additional product lines, enhancing the brand's thematic richness.

Maintaining a nod to the heritage, we retained the color logic from the original packaging to delineate various coffee types, artfully applying it to the captivating eyes of the owl characters. Taking innovation a step further, our owl characters representing the ice tea line sport an array of glasses in diverse hues and frames, symbolizing the nuanced fruits and flavors embedded within each tea variant.



In essence, our meticulous redesign not only preserves the legacy of Royal Armenia but also infuses a renewed vibrancy. The "Boo" subbrand, with its revamped owl iconography, stands as a testament to the brand's evolution, captivating consumers with a harmonious blend of tradition and modernity.